The Digital Era is characterised by technology which increases the speed and breadth of knowledge turnover within the economy and society.

The millennials (born after 1982, also called “generation Y”) have learned to expect highly sophisticated digital capabilities, and show little interest in anything less than seamless. For this reason, it is essential that coaches continue to invest in innovative digital solutions.

However, as Leon VanderPol states in his article: “If you are to remain relevant as a coach into the future, I encourage you to explore more deeply the essential nature of your own humanity rather than learn more methods, tools and techniques.”

Lyn Christian was wondering about ‘What sort of impact and opportunity does a digital economy present to a service-oriented business like a coach?’

To that end she’s conducted three interviews, each answering this question from a unique vantage point.